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            <h2>Current research</h2>
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                <p>I'm <a href="https://edugames.andreafranceschini.org">investigating the role of entertainment video games as educational interventions</a> at the University of Padova, Italy.</p>
                <p>The <strong>main objective</strong> is to figure out methodological guidelines and practices for the development of video games that aim to entertain and intend to educate.</p>
                <p>To get there, I need to sit <strong>game designers, educators, and game researchers</strong> in the same room and get them working together, because they <strong>each have strengths that the others lack</strong> and would benefit from.</p>
                <p>I am also happy to talk about museum installations and interactive experiences, if that's what you are into.</p>
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                    <a href="https://edugames.andreafranceschini.org/"><video autoplay loop muted>
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                <p>The project is funded by the 🇪🇺 European Union under HORIZON-MSCA-2021-PF-01 Project ID 101062788 (EduGames)</p>
                <p class="calltoaction">Interested? <a href="https://edugames.andreafranceschini.org">Let's make games!</a></p>
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            <h2>Other research interests</h2>
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                <p>I am a trained computer scientist and I have done qualitative research. This means I'm comfortable with analysing numbers and words alike.</p>
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                        <img class="rounded" srcset="/images/reactable.jpg" alt="Reactable" />
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                    <figcaption><span>An interactive musical tabletop.</span></figcaption>
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                <p>When I started my doctoral studies, there was an alarming lack of empirical studies in the area of <strong>interactive tabletops</strong> as <strong>music learning tools</strong>. It is not clear what happens when you give people a giant touch screen, and teach them music with it. This means you have to sit down and watch them, record their actions, and analyse their conversations.</p>
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                <h3>Qualitative research</h3>
                <p>Qualitative research is hard and fascinating work: it gives you insight on what people do and think &ndash; like reading minds, if you think about it.</p>
                <p>QR is at the heart of <strong>user experience research</strong>, among other applications &ndash; that means figuring out what people think about the things you make, and how they use them.</p>
                <p>You can look at pretty much anything for information. Typical data sources include interviews, journals, videos, and so on. However, it is a common misconception that qualitative findings are less rigorous than quantitative findings: they are simply different, and they can even work together to strengthen each other and produce even more rigorous research.</p>
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                <h3>What can I help you with?</h3>
                <p>Do you have a pressing question that needs answer? Do you want to make your app better and easier to use? Do you have a brilliant new idea and want to know if it's worth developing it?</p>
                <p>Things I <strong>can</strong> help you with include</p>
                <ul>
                    <li><strong>User research</strong> (ethnographies, surveys, focus groups, A/B testing…)</li>
                    <li><strong>Interaction design</strong> (UX, prototyping, behaviour, patterns, iterative design…)</li>
                    <li><strong>Usability</strong> (web sites, graphical and tangible interfaces…)</li>
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                <p>I can work with your designers and developers to help you look into ideas and products, prototype and evaluate them, and finally build and release amazing solutions.</p>
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                <p class="calltoaction">Curious? <a href="/contact">Get in touch!</a></p>
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