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		<p>I am a trained computer scientist and I have done qualitative research. This means I'm comfortable with analysing numbers and words alike.</p>
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				<figcaption><span>An interactive musical tabletop.</span></figcaption>
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			<p>When I started my doctoral studies, there was an alarming lack of empirical studies in the area of <strong>interactive tabletops</strong> as <strong>music learning tools</strong>. It is not clear what happens when you give people a giant touch screen, and teach them music with it. This means you have to sit down and watch them, record their actions, and analyse their conversations.</p>
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			<h2>Qualitative research</h2>
			<p>Qualitative research is hard and fascinating work: it gives you insight on what people do and think &ndash; like reading minds, if you think about it.</p>
			<p>QR is at the heart of <strong>user experience research</strong>, among other applications &ndash; that means figuring out what people think about the things you make, and how they use them.</p>
			<p>You can look at pretty much anything for information. Typical data sources include interviews, journals, videos, and so on. However, it is a common misconception that qualitative findings are less rigorous than quantitative findings: they are simply different, and they can even work together to strengthen each other and produce even more rigorous research.</p>
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			<h2>What can I help you with?</h2>
			<p>Do you have a pressing question that needs answer? Do you want to make your app better and easier to use? Do you have a brilliant new idea and want to know if it's worth developing it?</p>
			<p>Things I <strong>can</strong> help you with include</p>
			<ul>
				<li><strong>User research</strong> (ethnographies, surveys, focus groups, A/B testing…)</li>
				<li><strong>Interaction design</strong> (UX, prototyping, behaviour, patterns, iterative design…)</li>
				<li><strong>Usability</strong> (web sites, graphical and tangible interfaces…)</li>
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			<p>I can work with your designers and developers to help you look into ideas and products, prototype and evaluate them, and finally build and release amazing solutions.</p>
			<p class="calltoaction">Curious? <a href="<?=$baseurl?>contact">Get in touch!</a></p>
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